Changes to Sales and Site
This last year, I used Zatista as my primary sales platform. While it yielded additional exposure and some sales, I knew that it would represent just part of my marketing effort. While the platform is curated and only accepts a limited number of artists, the actual total number of artists is unknown and it's difficult to stand out.
In 2023, I'm expanding my online marketing with increased functionalities within smtart.com to allow for online sales. I'm not abandoning working with local galleries - some of my pieces just need to be seen in person and I appreciate the value of the retail brick & mortar setting - but I'm making a concerted effort to increase my site's presence to market to a wider audience. The additional blog/news feature I've added will give visitors a little more insight into my process, inspiration, and work-in-progress. The new ecommerce system will provide online sales as well as quote requests and offers, and a 'SMT Friends' discount program.
I've been fortunate that my 'bread and butter' career over the past 30 years has been in web development, so I'm able to develop my own platform as I see fit. I hope all of this amounts to a better connection with visitors, enthusiasts, and clients, while giving me the opportunity to list and sell my work at reasonable prices.